Naama Chaisin studied millinery and fashion design at F.I.T New York’s leading fashion school. After her studies, she returned to Israel and worked with her mother Tovale – one of Israel’s leading fashion designers.

In 1998, two years after working side by side with her mother, Naama established her own brand ”Tovale’s” and opened her first store on Dizengoff in Tel Aviv.

Tovale’s targets women who are looking for a unique and colorful fashion. Women who are looking for a brand that will reflect their sophisticated and distinctive image. Women who have tha ability and willingness to pay a premium.

Naama trademark is very dominant and unusual. It is primarily influenced from the world of graphics and illustration. Her collection are always a mixture of different prints and patterns that make her clothing both versatile and original.

In 2003 Naama started her own line for children between the ages of 4-12 under the name “Tovale’s little”. For this market, Naama developed a new concept of “one stop shop” for mothers and daughters. Today “Tovale’s” collections are sold in three brand stores as well as selected boutiques in Israel and over 50 stores in Europe and New York.

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